faserfreunde – Glasfaser für Bocholt
Overview
faserfreunde is a new brand, developed as part of the most extensive expansion of a fiber-optic network by Stadtwerke Bocholt to date.
In addition to brand development, we conceptualized campaigns for the brand launch and the targeted engagement in specific expansion areas. Through multiple productions, we achieved a significant output, including the campaign film, general key visuals, a cinema spot and a content pool with over 200 video assets for social media advertising
At the heart of the campaigns lies the brand’s strong regional connection to the city of Bocholt and its residents. By shifting focus from the product to the people, we achieved a more authentic and emotional approach to engaging the target audiences than conventional fiber-optic internet campaigns can manage.
Type
- Branding
- Brand Campaign
Services
Creative Direction
Brand Identity Design
Concept Development
Film Production
Photography
Casting
Location Scouting
Editing
Partner
3B
skeon digital
Brand Credits
Account Executive: Aileen Koopmann
Creative Direction: Daniel Gilberg
Art Direction: Frank Meyering
Copywriting: Christoph Berghorn
Illustration: Ronny Heimann
Web Development: Romano Tebest
Web Development: Tim Rösner
Print Handling: Margot Haas
Assistant: Maja Zanke
Production Credits
Director: Daniel Gilberg
Director of Photography: Jonas Neugebauer
Executive Producer: Daniel Neugebauer
Producer: Tim Vierhaus
Stills Photographer: Jaqui Dresen
1st AC: Valentin Becker
Gaffer: Mario Hickethier
Hair & Make-Up: Amalia Walczak
Drone Operator: Mario Hickethier
Childcare: Davina Kremer
Assistant: Maja Zanke
Rental Company: Everest.
Edit & Grading: Jonas Neugebauer
Graphic Design: Daniel Gilberg
Casting Agency: Favorite Faces
Brand Identity
Production
Behind the Scenes
