Breast. Forward. – Die Schweiz muss zurück in die Zukunft.
Overview
For this project, we worked with BD on an initiative about how medical decisions are made — and who gets to make them. Early on, it became clear that this topic couldn’t be communicated by a single brand alone. That’s why we proposed creating an independent initiative as the right framework to address it.
The initiative focuses on how changes in healthcare rules can affect doctors’ options and patients’ choices. Our role was to help turn a complex and often technical subject into a story that people outside the healthcare world can understand and relate to.
We supported the project from the very beginning — from defining the initiative itself and shaping its core message to developing the visual identity and producing all creative assets. This included film and photo production, design, and print materials, all designed to work together across channels.
What we value most about this project is its depth and relevance. It shows how thoughtful strategy, design, and production can help make complicated issues both understandable and meaningful for a broader audience.
Type
- Branding
- Awareness Campaign
Services
Strategy Development
Creative Direction
Brand Identity Design
Concept Development
Film Production
Photography
Casting
Location Scouting
Editing
Still Retouch
Color Grading
Sounddesign
Voice-Over Production
Partner
Sir Mary
Burson
Credits
Creative Director: Daniel Gilberg
Director: Jaqui Dresen
Director of Photography: Jonas Neugebauer
Executive Producer: Daniel Neugebauer
Unit Manager: David Altrath
Stills Photographer: Jaqui Dresen
1st AC: Fabian Geister
Gaffer: Marvin Hillebrand / Hillward
Lighting Assistance: Marie Krahl
Set-Design: Kristina Paulsen
Hair & Make-Up: Kristina Griffato
Location & Rental: Cinegate Hamburg
Props: Film Ambulanz Hamburg, FTA Hamburg
Edit & Grading: Jonas Neugebauer
Graphic Design: Daniel Gilberg
Talent:
Voice-Over: Katrin Tomic
Casting Agency: Everyday People
Production
Campaign Assets
Behind The Scenes
