BD – #aspireformore
Overview
For the 25th anniversary of the widely used atherothrombectomy device Rotarex, BD commissioned us to create a campaign that traces the origins of this medical innovation, which has since helped to treat countless patients with vascular occlusions.
The story of its invention is both remarkable and inspiring, making it well worth highlighting. In a documentary style, we feature an interventional angiologist who was directly involved in the product’s early development.
Simultaneously, we showcase how the inventor’s vision to strive for excellence continues to resonate in the daily work and personal lives of BD employees, who remain committed to perfection in producing, assembling, and advancing the device.
Type
- Film Production
Services
Concept Development
Film Production
Photography
Location Scouting
Editing
Production Credits
Director: Daniel Gilberg
Director of Photography: Jonas Neugebauer
Executive Producer: Daniel Neugebauer
Stills Photographer: Robin Schmidt
1st AC: Yannick Zeller
Gaffer: Simon Schweizer
Drone Operator: Robin Schmidt
Rental Company: Everest. Rental
Edit & Grading: Jonas Neugebauer
Graphic Design: Daniel Gilberg
Behind the scenes
