Bahia – Immer ein Erlebnis
Overview
In 2022, Bahia commissioned a comprehensive brand relaunch that would affect all communicative touchpoints. The brand had to make a strong impact, appeal to both young and old target audiences and all our concepts should work for their water and sauna world equally well.
The updated corporate identity opens up new perspectives and evolves Bahia from a simple swimming place to a high-quality but approachable destination.
From photo and film production, design system, print materials, website to digital advertising – we worked on pretty much every communicative element and even produced a new audio jingle for radio spots and on-site announcements.
Type
- Branding
- Brand Visuals
Services
Creative Direction
Brand Identity Design
Concept Development
Film Production
Photography
Casting
Editing
Partner
3B
Brand Credits
Account Executive: Aileen Koopmann
Creative Direction: Daniel Gilberg
Art Direction: Daniel Gilberg
Copywriting: Christoph Berghorn
Illustration: Ronny Heimann
Web Development: Romano Tebest
Web Development: Tim Rösner
Print Handling: Margot Haas
Production Credits
Director: Daniel Gilberg
Stills Photographer: Jonas Neugebauer
Executive Producer: Daniel Neugebauer
Producer: Tim Vierhaus
Hair & Make-Up: Laura Grill
Rental Company: Cine One
Edit & Grading: Jonas Neugebauer
Graphic Design: Daniel Gilberg
Casting Agency: Everyday People
Brand Identity
Production
